May 24, 2006
Guerilla Advertising
Recently employing the power of ironic advertising for this website (which has to date yielded a net $1.60), I do like the idea of guerrilla advertising, but only with escape option, as opposed to the captive audience assault. It should be a crime to make folks who pay ridiculous movie ticket prices sit through ads, as we have all complained about at one time or another. But what if the methods were more spontaneous and creative, say a street troupe of mimes busting into a Starbucks to do some little routine for earplugs or a toothbrush or the NYT or something? Or some streaker jets across Turner Field with a banner advertising an upcoming IKEA sale? You would be startled, you’d laugh, you could just leave, or best of all, you could heckle them. Businesses are already paying to advertise on gimmick sites, and by way of tattoo on idiots. I see this as the next wave. Today’s singing telegram dude will be tomorrow’s guerrilla ad-man.
Somebody get that red boy on the line. This could be his big break…