Aug 24, 2006
Blogging for Dollars
Business 2.0 on the rising ad revenue generated by blogs. Uh, perhaps it’s time to start my own celebrity gossip blog, you know, give the people what they want and all that.
- Boing Boing, a four-person operation that bills itself as a directory of wonderful things, is on track to gross an estimated $1 million in ad revenue this year.
- And Fark.com, a site packed with sophomoric humor run by a lone guy in Lexington, Ky., is on pace to become a multimillion-dollar property.
- With overall Web advertising expected to grow by 50 percent to $23.6 billion in 2010, it’s certain that more and more ad dollars will land on blogs.
- Denton won’t discuss financial details, but industry experts estimate that Gawker Media will bring in as much as $3 million in revenue this year. Gawker Media’s average CPM is between $8 and $10; CPM rates on Google AdSense and competing automated systems are estimated at anywhere from 50 cents to a few bucks.
- His authors range from tech-oriented guys like Arrington and Om Malik, who writes about telecom on GigaOm and just left his full-time gig with Business 2.0, to Heather Armstrong, whose deeply personal Dooce site is bringing in enough money to allow her family to live comfortably. Her enterprise has a staff of two: Armstrong and her husband.
Oh man, my genius ass is gonna be rich! But ethically I’ll have to be selective about who I run ads for: porn starz, indie films, cool bands, certain booze companies….wonder how much Starbuck$ will give me?