4am. Been working the overnights lately and seen my bedtime creep from the usual 3am to 6am. Finishing early tonight. Enjoying some ice cream, which got me thinking, they should have a mix of chocolate and Combos, my other favorite late night snack. That’s right the cheese filled pretzels. Ok, I just tried it, and you can’t really taste the cheese with the ice cream. Still, this is a really good idea putting two powerhouse snacks together to create something special. But we need something more. We’ve got to cut through the aisles of banal consumables. Todays marketplace is filled with foods mixed up with other foods, like the peanut butter with jelly already in it. We need to take it to the next level. Ice cream and Combos and…what? How about Xanax? Oh, fuck yeah. Or, the inverse product would be Combos filled with chocolate and Xanax? Fuck yeah. I could totally design award winning snack foods.

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