It doesn’t really bother me that corporations have further co-opted hip culture with their viral marketing hijinks. But those popcorn cellphone videos? Who knew.

But Cardo’s commercials point to the ugly side of what Rob Walker calls “murketing,” the obscure form of persuasion that has been on the rise in the ad business in the last couple of decades. The cell-phone popcorn ads peddle false consumer-safety information in an attempt to trick people into buying Cardo’s wares.

I’m not so worried about the false information being peddled on those who voluntarily watch videos of cellphones supposedly popping popcorn on youtube. After all, you are on youtube. Buyer beware, be very aware.

This entry was posted on Wednesday, July 23rd, 2008 at 2:41 am and is filed under culture, propaganda. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.